Creature Comforts wraps up 2016-17 Get Comfortable Campaign
Creature Comforts CEO Chris Herron had a lofty goal for their 2016-17 Get Comfortable campaign.
The Athens-based brewery wanted to raise $100,000 for local charities – the largest goal (by far) in the third year of their program. They hit the mark and more, raising over $121,000.
“What our team and our partners have accomplished this year, in just our third year of running this program, is absolutely unbelievable,” said Herron. “We are extremely proud to be in a community where we have strong leadership in the nonprofit sector, other engaged for-profit businesses, and motivated citizens. We look forward to continuing to work together to drive meaningful positive change in Athens.”
Through the support of United Way of Northeast Georgia and an application process distributed to more than 200 nonprofits, five nonprofits were selected to highlight over the course of five months to raise awareness and funds to help fight hunger, homelessness and poverty in Athens.
Creature Comforts dedicates Wednesdays as “community days,” by transforming typical tours into community-driven tours. From November through April the focus is on the Get Comfortable program, where tour guests are provided with on-site volunteer opportunities to help hand-make household and shelter items, hygiene and cleaning kits, and more for those in need. 100-percent of Wednesday tour profits during the season go to benefit the Get Comfortable fund.
Creature Comforts also created limited edition “Get Comfortable” merchandise and beers during the season, with all the profits from those items being donated to the fund. In addition, there were many retail partners, as well as Creature Comforts’ distributor, Savannah Distributing, who donated all or a portion of their proceeds from the Get Comfortable beers back to the Get Comfortable fund.
The following nonprofits were chosen as the Get Comfortable 2016-2017 partners: Action Ministries, The Ark, Athens Community Council on Aging, Athens Area Homeless Shelter and Sparrows Nest.
https://beerguysradio.com/2017/06/22/creature-comforts-wraps-2016-17-get-comfortable-campaign/https://beerguysradio.com/wp-content/uploads/2017/06/CCBC_GC_9-800x533.jpghttps://beerguysradio.com/wp-content/uploads/2017/06/CCBC_GC_9-150x150.jpgFeaturesNewsPress ReleaseAthens,Beer,Craft Beer,Creature Comforts,Get ComfortableCreature Comforts CEO Chris Herron had a lofty goal for their 2016-17 Get Comfortable campaign. The Athens-based brewery wanted to raise $100,000 for local charities - the largest goal (by far) in the third year of their program. They hit the mark and more, raising over $121,000. “What our team and...Aaron WilliamsAaron Williamsaaron@beerguysradio.comAdministratorAaron is the co-host of the Beer Guys Radio Show. He's worked in TV and radio for too many years to calculate. A degreed meteorologist, husband, father of 3 and a lacrosse dad.Beer Guys Radio Craft Beer Podcast
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